Marketing plan Assignment Example | Topics and Well Written Essays - 1000 words - 1

Marketing plan - Assignment Examplehis has been significant in enabling the business to aver high quality products at low costs, an aspect that made it possible for the business to retain its warlike advantage in the market.The goals and objectives are in line with the firms mission that is to bring the better computing knowledge to students, professionals, and consumers across the world, with being innovative in a way that builds its hardware, software, and internet ads. With the increasing level of competition in the market, the fraternity goals acts as a guide in ensuring that it satisfies the tastes and preferences of the hindquarters market. This is through ensuring that it incorporates the interests of the target market in the production process.Apple Inc is active in developing pertly products. This is to satisfy the varying interests of the customers. Different product lines have been developed with the aim of reducing the risks and uncertainties associated with conce ntrating on a single product. The company has also distinctiated its products. Through innovation and branding, the companys products are anomalous compared to those of the competitors. This aspect has been significant in ensuring that customers remain loyal to the products despite the market being flooded with different substitutes. It has also developed a strong brand name. This is through intensive advertising in the handed-down and modern media.The company has been able to create awareness on the existence of its products and services in the market. This has been achieved through personal selling, sales promotion, public relations, direct marketing, and advertising (Hassan 12). Furthermore, the company has intensified its use of social media in order to understand different aspects that affect the consumer behaviors of the target market. This has played a significant role in enabling the firm to reach a large market at very low costs.The company uses skimming and premium pric ing strategies in order to penetrate new